Casino in Jackson CA | Indian Casinos in Sacramento California
JRCR WINS NATIONAL TELLY AWARD
Jackson Rancheria Casino Resort has been presented a 2017 National Telly Award for their 2016 "Haunted Autoberfest" commercial in the Local Commercial-Entertainment category.
The Telly Awards honor excellence in video and television content nationwide. According to the Telly Awards, submitted videos are reviewed by over 200+ working industry judges, all who have previously won an award themselves. Last September, Jackson Rancheria Casino Reosrt partnered with Comcast and Media 3Sixty to film a promotional commercial spot highlighting their October promotion- Haunted Autoberfest. Searching for the best backdrop to film a haunted, spooky spot was not easy, yet Jackson Rancheria's team settled on the Preston Castle in Ione, California. With the help and hospitality of the Preston Castle Foundation, crews descended upon the haunted castle late one evening to film the award-winning spot. Jackson Rancheria Casino Resort's talented CEO Rich Hoffman donned face make-up, a cape, and fake teeth to portray a vampire who won a 2016 Volkswagen Beetle. Promotions Coordinator- and now award-winning actor- Geoffrey Nixon partnered onscreen with Rich as the vistor to the vampire's castle. It was the comedic performance, mixed with the brilliant design and editing work from Comcast and Media 3Sixty, that made this spot stand out.
Comcast's David Hawley chose to submit the commercial to the Telly Awards because "The Autoberfest commercial allowed us to propel that relational experience by incorporating a holiday theme with an incredible (real) location and the dramatic lighting and shadow opportunities of shooting at night. Add in a great promotion and these elements set the perfect stage for imagination to flourish and for Rich to perform. We all have fond memories of a haunted house or a scary movie and this was a fun way to tap into that experience." The Telly Award judges must have seen the same potential in the commercial that David did. The Telly Award is proudly displayed in the Tribal Offices at the Public Safety Building.
Thank you to our talented team who helped make this possible: Rich Hoffman, Geoffrey Nixon, Jose Cortez, Wendi Henderson, Elisa Angoletta, Comcast Producer Mike Iachella, Media 3Sixty Director Agrifino Edralin, and Preston Castle's Karl Knobelauch, and the rest of the Preston Castle Foundation.